Storytelling-Design – Timeless with a Story

During Dutch Design Week 2025, Storytelling-Design presents a temporary pop-up exhibition where sustainability, craftsmanship and imagination come together. In collaboration with a group of designers, we showcase fashion and product designs that intentionally stand apart from fleeting trends. These are timeless pieces, made to last for generations.

The exhibition features work where traditional techniques are given new life, combined with innovative materials and fresh aesthetics. Each design tells a story – about origin, process, vision and future. These stories strengthen the connection between maker, object and user.

You won’t find fast fashion or throwaway products here, but carefully created pieces that carry meaning and lasting quality. Designs that slow you down, spark curiosity, and invite you to rethink value, time and ownership.

Storytelling-Design invites you to reflect on the past, engage with the present and imagine what is possible. Meet the designers, hear their stories, and discover design that lasts.

Pop-Up Shop 19

Particpating Designers