Surprising Designer Pop-Up Shops

A unique shop concept

Storytelling-Design organises a unique shop concept, in which high-quality Dutch design is linked to an event in the city. In the shop you get the opportunity to stimulate your senses: to look, feel, listen and be amazed. We do this by mixing different design disciplines. From cabinets to jewellery, from lamps to clothing and from garden sets to bags. The story behind design adds value, gives it a place in your heart and becomes yours.

We make sure it stays exciting…

Storytelling-Design is not tied to a place or location, but to events. The pop-up shops are open for a short period (from 4 days to 1 month) so it will remain exciting! And then we head to the next event. The concept revolves around personal attention. For visitors, but certainly also for the designers. And you can feel that in this nice, temporary shop.


Annemarij Thijssen

Fascinated by the history of creation, in love with the beauty of design. As hostess, Annemarij Thijssen constantly tells these stories. For 5 years I have been working as a hostess for designers at numerous fairs, including the Milano Design Week, the most renowned design fair in the world. Since March 2019 she has been presenting designs from various designers in her own Storytelling-Design Pop-Up Shop. Part 1 in Maastricht…. read more


We would like to introduce them to you.

Storytelling-Design now has a wonderful team of Designers. A varied bouquet of makers who, together with us, give content to our collection. Would you like to meet our team? That is of course possible in a Pop-Up Shop, but also here on this website.


I like it!

Tell me about your work.

Storytelling-Design is all about collaboration. Together we present our design in the most beautiful Pop-Up Shop. Because together we are strong! Do you feel addressed by this concept and do you want more information, please let us know quickly, maybe we can find each other in a collaboration!


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