
Pop-Up Shop 18
Impression
Pop-Up Shop 18
Maastricht – from July 2 until 27 2025
Every summer, the Vrijthof square in Maastricht transforms into a magical open-air theater when André Rieu and his Johann Strauss Orchestra enchant his hometown. But this year, there’s even more reason to travel to Maastricht: Pop-up Part 18!
Storytelling-Design opens its latest Pop-up in the trendy Wyck district during this iconic concert series. While the sounds of waltzes, film scores, and opera classics drift across the square, you’ll discover unique creations by exceptional designers in our Pop-up—each piece tells a story.
Visitors from home and abroad come not only for the music but also to be inspired by authentic craftsmanship, surprising designs, and the warm atmosphere of the Pop-up. It’s the place where design and emotion converge, in a setting that seems straight out of a fairytale.
Let yourself be carried away by the music, but especially by the stories of our designers. Pop-up Part 18 is a unique opportunity to not only experience the magic during this unforgettable summer evening, but also take it home with you.










































