
Storytelling-Design
Surprising Designer Pop-Up Shops
A unique shop concept
Storytelling-Design organises a unique shop concept, in which high-quality Dutch design is linked to an event in the city. In the shop you get the opportunity to stimulate your senses: to look, feel, listen and be amazed. We do this by mixing different design disciplines. From cabinets to jewellery, from lamps to clothing and from garden sets to bags. The story behind design adds value, gives it a place in your heart and becomes yours.
We make sure it stays exciting…
Storytelling-Design is not tied to a place or location, but to events. The pop-up shops are open for a short period (from 4 days to 1 month) so it will remain exciting! And then we head to the next event. The concept revolves around personal attention. For visitors, but certainly also for the designers. And you can feel that in this nice, temporary shop.

Storytelling-Design
Annemarij Thijssen
Fascinated by the history of creation, in love with the beauty of design. As hostess, Annemarij Thijssen constantly tells these stories. For 5 years I have been working as a hostess for designers at numerous fairs, including the Milano Design Week, the most renowned design fair in the world. Since March 2019 she has been presenting designs from various designers in her own Storytelling-Design Pop-Up Shop. Part 1 in Maastricht…. read more
Collaborate?
I like it!
Tell me about your work.
Storytelling-Design is all about collaboration. Together we present our design in the most beautiful Pop-Up Shop. Because together we are strong! Do you feel addressed by this concept and do you want more information, please let us know quickly, maybe we can find each other in a collaboration!
Discover the world of Storytelling-Design
Welcome to Storytelling-Design, where Dutch craftsmanship and creativity converge in a unique and inspiring setting. Here, it’s not just about shopping, but about a complete experience that stimulates your senses. In our Pop-up Shops, you’ll discover not only the most beautiful products, but also the stories, craftsmanship, and passion behind each design. From furniture and jewelry to lighting and clothing: every item tells its own story. At Storytelling-Design, we bring design to life in a way that moves and inspires.
Get personal attention in our pop-up store
What makes our Pop-up Shops so special is that they constantly take on a new form. They appear in unique locations and are often linked to inspiring events. While our focus is on showcasing exceptional products, our Pop-up Shops also offer the opportunity to connect directly with the designers behind the creations. This personal contact makes the experience all the more special. Every detail, from the furnishings to the collection, is carefully tailored to create a warm, inviting atmosphere. Our collection includes handmade cabinets, elegant jewelry, atmospheric lighting, and fashionable accessories such as men’s watches, bags, dining chairs, scarves, and hats. Each product exudes craftsmanship and carries a piece of the maker’s story. At Storytelling-Design, quality, exclusivity, and a love of design are paramount. Personal attention is guaranteed at Storytelling-Design’s Pop-up Shops. Here, you’ll not only have the opportunity to view the designs but also to meet the makers. They are eager to share the inspiration behind their work and show you how an idea grows into a unique product. Whether you’re looking for modern furniture, a special accessory like an elegant gold bracelet, or a unique cabinet, our collection offers something special for everyone.
Discover the unique shop concept
Our concept goes beyond simply offering products; it invites you to discover, experience, and be amazed. Think of smelling, feeling, and listening to the story behind each piece in our Pop-up Shops. Every item in our collection, whether it’s a unique dining chair, a refined bracelet, or a stylish lamp, is designed with love and attention by our talented Dutch designers. At Storytelling-Design, we turn shopping into an experience. Our stores are open temporarily, from four days to a month, and then close to make way for another new and exciting destination. This keeps our concept fresh and ensures our shop remains a unique experience every time. Every piece in our pop-up store is high-quality, uniquely designed, and a reflection of Dutch craftsmanship.
Shop online at Storytelling-Design
Prefer to explore our collection from home? You can do so via our webshop, where you’ll find everything from home furnishings and seating to jewelry and fashion accessories. You can read all about their designs, inspirations, and discover what inspires them to create their unique pieces. You can also find their unique designer items in our webshop, such as interior and seating furniture, earrings, bags, lamps, accessories, bracelets, vases, wall decorations, garden furniture, tables, necklaces, belts, hats, candlesticks, cabinets, rings, watches, skirts, and much more. Every product in our online store reflects Dutch craftsmanship and quality. Whether you’re looking for a unique handbag, a playful women’s hat, or a beautiful candlestick, our webshop will bring it to you. Each item is designed with love and attention to detail, so you’ll bring something special into your home.
With Storytelling-Design, we’re always on the move. Don’t want to miss a Pop-up Shop? Subscribe to our newsletter and follow us on social media. This way, you’ll always be the first to know about new events and find out when we’ll be in your area. Be amazed by the creativity, passion, and stories behind every design.





























































